Stefan’s blog

There is always something to improve on the way how we do our presentations. Steve Jobs is very well known for his extraordinary speeches. On BNET, communication coach Carmine Gallo discusses various techniques Jobs uses to inspire his audience.

Things to remember from Steve Jobs presentations:

1. Set clear and consistent theme,
   …present it as a mantra to help your audience remember it easily (“Today Apple is going to reinvent the phone!”)
2. Provide the outline
3. Open and close each section with a clear transition
4. Show enthusiasm
   (Jobs uses words like extraordinary, amazing, cool, awesome, incredible)
5. Wow your audience
6. Sell an experience
7. Make numbers and statistics meaningful (compare them, how much it actually represents)
8. Be short on bullet points, big on visuals, tell stories
9. Give them a show
10. Rehearse
11. One more thing … ( give your audience a bonus )

Be optimistic. Jobs speaks with opportunity language and encourage others.