Volvo in their S40/V50 campaign speak about design principles which are applied in web design almost daily…
- less is more
- treat everything like a piece of art
- form follows function
- redefine luxury
- never stop learning
These are scopes very similar to mine applied in web design. However Volvo is speaking about cars. Less is more. In fact less is less and that is good about it. It enables you to focus on what is really important and make it as best as possible, treat every little piece as a piece of art. Off course form follows function, we make web sites both nice looking, functional and easy to use. We do not design creative sites for creative designers. We design nice looking and usable sites and application to perform concrete functions, present, provide information and sell.
I never stop learning, that’s why “embrace the unknown” is my motto.
You can apply these principles for any design, either web, car, furniture or even property development. I would very much like to live in a house developed according to these principles.
