President of Google’s EMEA operations talks about changes which are happening and their pace. Predictions are hard to make, but important decisions needs to be done now. Broadband access went from a nice to have, to a must have. People use Internet mostly for search, chat and entertainment. Community sites become very popular which rises interesting question: Is the content going to be in the center and communities will form around it, or community will form the center and people will find likewise communities to discuss relevant content? He concludes that the biggest brands in the last ten years were developed on the basis of product performance. People demand quality products. Most of these products were free to a consumer and there was a community side to it. I finish with two questions, which I seek answers to. What is the impact of the internet on traditional (4P) marketing? What are the relevant marketing strategies if the product is free?
May 08
