President of Google’s EMEA operations talks about changes which are happening and their pace. Predictions are hard to make, but important decisions needs to be done now. Broadband access went from a nice to have, to a must have. People use Internet mostly for search, chat and entertainment. Community sites become very popular which rises interesting question: Is the content going to be in the center and communities will form around it, or community will form the center and people will find likewise communities to discuss relevant content? He concludes that the biggest brands in the last ten years were developed on the basis of product performance. People demand quality products. Most of these products were free to a consumer and there was a community side to it. I finish with two questions, which I seek answers to. What is the impact of the internet on traditional (4P) marketing? What are the relevant marketing strategies if the product is free?
I dint’t need to tell it, somebody else did :).
…or how is Richard Branson promoting his book.
I remember my presentation about our poor promotion of tourism in Slovakia compared to places like Tirol. When I was studying in Antwerp, I was so amazed with the ability of Tirol tourism office to bring artificial skiing slope to the city center of Antwerp. Air lines were also present. They had their own stands and happily promoting cheap flights to Tirol.
However, we are not that far yet there are some small steps taking place. At least in some advertisements on Eurosport channel. Don LaFontaine apparently borrowed his famous Hollywood voice for this advertisement.
Check it out…
Here is the older ad… I like this voice much more than the above… It sound more Slovakian, not like Terminator.
After Eurosport, it would be great to see it on BBC, DW and other big channels…
People copy one another. Human behavior in the group can be easily influenced by the others. Here is a great illustration from the London underground elevator.
But how to use it for your own benefit? I am sure you will find out :). I realized that jealousy works similarly well. Few years ago, when I started my online catalogue of hotels and B&Bs in High Tatras, I find out that once I got one customer and his neighbor found him in the catalogue, he wanted to be there too… And I got another customer.
What to take from it? Don’t let your opinion to be formed by the others. It is good to stand hard behind your views and actions even if others are acting differently.
(Via: PsyBlog)
